Website Manager - SEO, UX & Digital Performance

East Midlands Office-Based Commutable from Northampton, Milton Keynes, Rugby, Leicester, Kettering, Wellingborough, Bedford, Market Harborough, Daventry, Towcester, Corby and surrounding areas

Competitive Salary + Bonus + Benefits

An exciting opportunity has arisen for an experienced Website Manager, SEO Manager, Digital Marketing Manager or Digital Performance professional to take ownership of a business-critical digital platform and drive measurable growth through improved search visibility, user experience, conversion rate optimisation (CRO), website performance and lead generation.

This is a highly visible role within an ambitious, growing organisation where the website sits at the heart of customer acquisition and commercial success. Reporting to the Head of Marketing, you will lead the ongoing optimisation, development, and performance of multiple WordPress websites and a customer-facing app, helping to maximise traffic, improve conversion rates, and enhance the overall digital experience.

This role combines website management, SEO, UX/UI optimisation, analytics, content strategy, conversion rate optimisation, and digital performance management, making it an excellent opportunity for someone who enjoys delivering measurable business impact through digital channels.

You will be responsible for the ongoing management and optimisation of the organisation's digital estate, ensuring websites deliver an exceptional user experience whilst generating high-quality inbound enquiries.

Working closely with marketing colleagues, senior stakeholders, and external development partners, you will identify opportunities for improvement, implement enhancements, and develop a roadmap that supports long-term digital growth.

• Manage and optimise multiple WordPress websites and associated digital platforms.

• Continuously improve website functionality, usability, and customer journeys.

• Identify opportunities to enhance user experience and increase conversion rates.

• Work with external developers to implement improvements, upgrades, and new functionality.

• Develop and maintain a roadmap of website enhancements and digital projects.

• Lead technical SEO, on-page optimisation, content SEO, and site architecture improvements.

• Improve organic rankings, search visibility, and website authority.

• Monitor emerging search trends and implement best practice optimisation techniques.

• Conduct competitor analysis and identify opportunities to increase qualified traffic.

• Support wider digital marketing initiatives through effective search optimisation.

• Take ownership of website content quality and effectiveness.

• Create, review, and optimise landing pages, case studies, blog content, and customer resources.

• Support marketing campaigns through engaging, high-converting digital content.

• Ensure content aligns with customer needs, commercial objectives, and brand standards.

• Monitor website performance across key commercial and engagement metrics.

• Build measurement frameworks to assess the effectiveness of website changes.

• Analyse user behaviour and identify opportunities for ongoing optimisation.

• Deliver actionable reporting and recommendations to stakeholders.

• Champion a test-and-learn approach to continuous improvement.

• Take ownership of the organisation's customer-facing app.

• Manage relationships with external development partners.

• Support ongoing improvements to functionality, user experience, and customer engagement.

• Contribute to future development plans and enhancement projects.

You will be an experienced digital professional with a strong understanding of website management, SEO, user experience, conversion rate optimisation, and digital performance.

• Proven experience in a Website Manager, Digital Marketing Manager, SEO Manager, CRO, Digital Performance, Website Optimisation, or similar digital marketing role.

• Strong WordPress experience.

• Excellent understanding of technical SEO, on-page SEO, content SEO, and website optimisation best practice.

• Experience using Google Analytics, Google Search Console, Google Tag Manager, and related digital marketing tools.

• Strong knowledge of UX, customer journey optimisation, website performance, and conversion rate optimisation.

• Experience analysing website data and translating insight into action.

• Strong copywriting and content optimisation skills.

• Experience working with external developers, agencies, or digital suppliers.

• A commercial mindset with a focus on measurable outcomes, lead generation, and return on investment.

You will be:

• Analytical, curious, and commercially minded.

• Comfortable operating within a fast-paced business environment.

• Proactive and solutions-focused.

• Confident communicating with stakeholders at all levels.

• Highly organised with excellent attention to detail.

• Comfortable challenging existing approaches and driving improvement.

• Passionate about delivering exceptional digital experiences and measurable results.

• Competitive salary and performance-related bonus.

• Opportunity to take ownership of a business-critical digital platform.

• Significant influence over website performance and digital growth strategy.

• Broad and varied role combining SEO, UX, CRO, content, analytics, and digital optimisation.

• Supportive and collaborative working environment.

• Genuine opportunity to make a visible impact within a growing organisation.

This opportunity would suit candidates currently working as a Website Manager, Digital Marketing Manager, SEO Manager, Digital Performance Manager, Digital Experience Manager, CRO Manager, Conversion Rate Optimisation Specialist, Website Optimisation Manager, Ecommerce Manager or similar digital marketing professional with strong WordPress, SEO, UX and analytics experience.

If you are looking for a role where you can directly influence business growth, improve digital performance, and lead continuous website optimisation initiatives, we would be delighted to hear from you.